Koones harmonizes with moments, with people, with experiences.
The "togetherness" is embedded in the brand. Everything is about bringing all different types together. Friends, acquaintances, unknowns... and why not pirates, zombies, and robots? This beer prompts encounters.
An unusual brand for people of all types.
The name
"Koones" is a neologism created from "Kune", which means "together" in Esperanto, a language that was born to bring the world closer together.
Illustrations
Rufus Studio helped us creating the illustrations that were the key elements of this fun brand identity.
Different legs dance together for the Rubena America Red Ale, hands embrace each other for the Facila Session IPA, and the strange eyes stare at you for the Scívola American IPA.