Driven to
transform.

How to create a compelling identity
for the merger of two established brands

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The power
of creative intelligence.

Zoly was born from the merge of a specialist in data collection and analysis with a Full-Service Digital Marketing and Performance agency, and they chose Updott to understand and build their new brand.

We defined their brand positioning, name, visual identity, brand system, and digital presence with UX and UI.

The 'difference' sign was used as a graphic device to translate their essence: a brand that arouses curiosity and inspiration. Are you prepared for change?

 
 
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To be creative is to dare. Better yet to dare to do differently.

 
 
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