Beer like
no other

How to transform the idea of a
product into a relevant and desired brand.

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An amazing product crafted in a freak way.

Gold winner of the A’Design Award in Food, Beverage and Culinary Arts Design Category, 2016 – 2017, Freaktion is a Brazilian craft beer that is not defined by traditional styles or creations, but by unusual sensations and flavours.

Friction as a creative boost!
The full-length project defined the business' differentiated positioning as the starting point to a unique personality that drove the brand's and products' identity and behaviour. A brand that is authentic, modern and at the same time that offers a premium and sophisticated product. During the project, Updott delivered strategy, naming, brand system, and identity all the way to social media materials and a complete website including e-commerce.

 
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A deliciously unusual product. 

In a world where many people seek to follow the same patterns, being different is what drives the brand and infects its consumers. With so many possibilities and a life full of things to be lived, why be like everyone else? We choose to be freaks.

 
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Social media

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